This Cookie & Tracking Technologies Policy explains how Sidekick uses cookies and similar technologies on the Sidekick website (the “Site”) and comparable technologies within the Sidekick mobile app (the “App”). It also explains how you can control your choices.

For information about how we use personal data more broadly, please see our Privacy Policy.

 

1) What are cookies and similar technologies?

Cookies are small text files that are placed on your device when you visit a website. Cookies help websites work properly, improve user experience, and provide information to site owners and third parties (for example, analytics providers).

In addition to cookies, we use similar technologies such as pixels, tags, and scripts on the Site, and SDKs, device identifiers, and app analytics tools within the App. For simplicity, we refer to all of these collectively as “cookies and similar technologies” in this policy.

 

2) How we use cookies and similar technologies

We use cookies and similar technologies to operate our Site and App and to provide services to you. In particular, they may be used to:

• enable core functionality and security;

• remember preferences (where enabled);

• help us understand how the Site or App is used so we can improve it (analytics);

• measure link engagement, referrals, and affiliate performance; and

• support marketing or communications features, where enabled.

Some cookies or technologies are set by third parties that provide services to us (for example, analytics or social media tools). These third parties are responsible for the technologies they set, and we do not control them. Their use is governed by their own privacy policies.

 

3) What types of cookies do we use on the Site?

We use the following categories of cookies on the Site:

A) Strictly necessary cookies (always on)

These cookies are required for the Site to function properly. They help with:

• page navigation and basic site functionality;

• security features; and

• remembering cookie consent choices.

These cookies cannot be switched off because the Site would not function correctly without them.

B) Analytics / performance cookies

These cookies help us understand how visitors use the Site (for example, number of visits, pages viewed, and time spent). This information is used to improve the Site.

Analytics data is typically collected in an aggregated or anonymised form.

C) Functionality cookies

These cookies allow the Site to remember choices you make (such as region or language preferences) to provide a more personalised experience.

D) Marketing & social media cookies

These cookies may be used to:

• support social media features (such as buttons or embedded content); and/or

• measure the effectiveness of marketing campaigns.

Social media platforms may set cookies through the Site in accordance with their own privacy policies.

E) Affiliate & link tracking cookies

Where enabled, these cookies or link identifiers help us understand when a click from Sidekick leads to a booking or purchase on a third-party site. This helps us measure performance and, in some cases, receive a commission (see our Affiliate Disclosure, where applicable).

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4) Cookies and tracking technologies in the Sidekick App

The App does not use browser cookies in the same way as a website. However, the App may use mobile-specific analytics, crash reporting tools, and similar technologies that help us:

• operate and secure the App;

• track affiliate link cookies;

• understand how the App is used; and

• improve performance and reliability.

Any use of such technologies in the App, and the personal data processed through them, is described in our Privacy Policy. Where required by law or platform rules, we will request your consent before enabling optional tracking technologies.

 

5) How can you control cookies and tracking?

Website cookie preferences

When you first visit the Site, you will be asked to set your cookie preferences. You can:

• accept all cookies,

• reject non-essential cookies, or

• manage preferences by category.

Browser controls

You can also control cookies through your browser settings, including deleting existing cookies and blocking future cookies. Please note that disabling cookies entirely may affect how the Site functions.

App controls

You can manage certain app-related permissions and tracking preferences through your device or operating system settings. Additional information is provided in our Privacy Policy.

 

6) Changes to this policy

We may update this Cookie & Tracking Technologies Policy from time to time. When we do, we will update the “Last updated” date above and, where appropriate, take reasonable steps to notify users of material changes.

 

7) Contact

If you have questions about this policy, please contact us at:

info@mysidekick.uk